to introduce the new gingerbread flavored pop-tart we leveled up an existing consumer behavior- building gingerbread houses out of pop-tarts. We invited snackers to build and post their own dream homes for a chance to win $15k towards their mortgage. But we couldn't let them have all the fun...we built our own 35 square foot frosted mansion and listed it for everyone to drool over on zillow. awards:
awards: Digiday content marketing award | Best Use of Native Advertising/Sponsored Content GaIL Awards | silver innovation in digital craft
Making all of my hgtv dreams come true, we shot a listing video to show off every frosted detail of this house.
We worked with a miniatures artist to construct the interiors of the room and posted behind the scenes content to stoke engagement in our competition.