Starbucks wanted to expand past their basic millennial comfort zone and win Gen Z's attention.
With a two-pronged social sprint we made an influx of gen-z centered content around holiday and a product launch. By flexing hyper-timely copy hooks and social trends, we gained millions of impressions and caffeinated another generation.
With a two-pronged social sprint we made an influx of gen-z centered content around holiday and a product launch. By flexing hyper-timely copy hooks and social trends, we gained millions of impressions and caffeinated another generation.
