To reignite brand relevance with Gen Z fans, we partnered with Hypebeast to host an unconventional skate competition at renowned LA skate mecca, The Berrics. The event showcased our partnership with the industry’s first Black female-owned skate company, Proper Gnar (who's DMs i slid into...). Owner & designer Latosha Keagy created a capsule collection of decks and apparel inspired by her favorite Pop-Tarts flavors, and we featured her art on a custom box.
AWARDS Digiday content marketing awards | best event
We worked with hypebeast to film and post a look into Latosha's company and process.