To remind adult shoppers of their favorite childhood breakfast, we leaned on nostalgia and reprised the infamous Pop-Tarts characters of the 2000's. Our updated campaign modernized Pop-Tarts by bringing them into the real world as deliciously realistic food. Our new character's also embraced their destiny of being a snack. Enticing shoppers any way possible to choose them, buy them and eat them.
We Launched with TV & OLV SPOTs
And Worked with adult swim to spread the word at comic con
We even Put them in charge of our socials for week long takeovers
The character's needed a full overhaul to bring them to modern audiences. We worked with our animation partners to perfect shape, texture and movement of our three top flavors. See hot fudge sundae's process below.