Using footage captured for a TVC, we told socially relevant stories in platform friendly recuts.
These social videos were tasked with humanizing small businesses while promoting this limited-time offer.
These videos were translated to run in globally.
Later in the campaign, we created post card styled twitter images for 10 DMAs to locally target card members.
These images accompanied shop small messaging, playing on love for your community, and hometown pride.
We continued our localized advertising with actionable social posts. We suggested ways to support specific small businesses near you, and created shareable content to amplify your favorites.

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