Walmart's social mission was to display their wide array of products in an elevated style while remaining attainable to their core audience. For 3 days each month, we would shoot in studio and on location in store. From interviewing Walmart employees to attempting to direct puppies, these shoots were as diverse as Walmart's inventory.
A collection of photos from Walmart's social channels
This video is an example of a series of videos that featured Walmart Employees. From celebrating Joke Day to answers customer questions, we made real associates in real stores the stars of Walmart's social.
A kinetic type video used across platforms to advertise a wellness initiative hosted in Walmart stores. I worked closely with the animator on every motion and sound effect decision, and even recorded the voice over.
Here we hacked the instagram story platform to create a choose your own adventure quiz. By creating a surplus of frames and directing the viewer to tap a specific number of times we served each viewer a product custom to them.
This instagram story modernized the children's game 'spot the difference' to engage viewers and draw their attention to that months prioritized products.
This Tap and Hold game was part of a seasonal series. By using a native feature of instagram we were able to create a game that kept viewers on Walmart's page.